Ad Performance & Funnel
Complete funnel tracking from spend to sale with ROAS calculations
Feb 18 - Mar 20
F45 Cash Contracted
$20,000
Total contract value
F45 Cash Collected
$12,500
Actual cash received
ROAS (Front-End)
Contracted:2.84x
Actualized:1.77x
Target: 2.0x142%
+0.84x above target
Main Funnel Flow
Ad Spend
$7,042.3
Total Leads
31
Qualified Leads
17
54.8% qualification rate
Bookings
14
82.4% booking ratio
Front-End Sales
4
Lead Quality Breakdown
Total Leads
31
$227.17 per lead
Qualified Leads (100-150k)
17
54.8% of total
$414.25 per qualified
Premium Leads (150k+)
8
25.8% of total
$880.29 per premium
Cost Metrics
Cost Per Lead
$227.17
Cost Per Qualified
$414.25
Cost Per Booking
503.021
Target: 30060%
+203.021 over target
Cost Per Sale
$1760.58