KPI Targets

Set performance goals for each key metric. Dashboard cards will show progress toward these targets.

Ad Performance Targets

Set goals for advertising and funnel metrics

Target ROAS (Front-End)

Target ROAS (Overall)

Target Cost Per Result (Booking)

Target Booking Rate

Target Qualification Rate

Sales Team Targets

Set goals for sales performance and conversion rates

Target Show-Up Rate

Target Close Rate (Booked)

Target Close Rate (Attended)

Target Monthly Closes

Revenue Targets

Set goals for revenue, LTV, and retention metrics

Target Monthly Revenue

Target Average LTV

Target Continuity Retention

Target Dominate 90 Upsell Rate

Fulfillment Targets

Set goals for client success and program completion

Target Graduation Rate

Target Call Attendance